Top producers today are doubling down on effect‑targeted genetics—selecting cultivars not simply for THC potency, but for consistent terpene profiles, aroma, and intended consumer outcomes like energy, relaxation, or focus. In 2025, strain innovation prioritizes flavor-first selections and full-spectrum phytochemical stability over vague sativa/indica labels, leveraging pheno‑hunting and stabilization to guarantee batch‑to‑batch predictability. Some…